"Going to Africa, hope I don't get aids. I'm white" PR exec Tweets
Justine Sacco, the public relations director of digital holding company IAC, that owns the popular websites About.com, Match.com and Vimeo, found herself in the middle of an angry Twitter campaign after tweeting a racist comment before boarding a flight to Africa.
Sacco tweeted before boarding her flight. She switched off her phone after that. The tweet was wildly circulated on social forums and soon the hash tag #HasJustineLandedYet was trending worldwide.
Sacco tweeted before boarding her flight. She switched off her phone after that. The tweet was wildly circulated on social forums and soon the hash tag #HasJustineLandedYet was trending worldwide.
By the time she landed several hours later, not only was there an outcry on Twitter, her job was also on the line. IAC responded by saying:
This is an outrageous, offensive comment that does not reflect the views and values of IAC. Unfortunately, the employee in question is unreachable on an international flight, but this is a very serious matter and we are taking appropriate action.
The tweet was deleted late last night (American time) very early this morning (African time). Not only that, Ms Sacco's entire Twitter account has been deleted. There are also reports that she has been fired by IAC. What an ignorant and tasteless statement to make...even as a joke.
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