Sony sells its waterproof MP3 player in a bottle of water
Sony has embarked on one of the coolest marketing campaign ever by selling its waterproof MP3 player in a bottle of water.
The coolest part is that the Japanese electronics giant designed a vending machine for drinks and placed the MP3 player inside a bottle filled with water just to prove its product is genuinely waterproof!
The particular MP3 player included in the Bottled Walkman is the NWZ-W270, which was launched last year.
According to Sony, the device can be submerged in water to a depth of up to 6.6 feet (2 metres), but should not be used in sea water.
What an ingenious idea!
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