Heineken unveils new look Limited Edition bottles

HEINEKEN is known for its legendary campaigns and memorable experiences. On October 20, Heineken® unveiled its latest global campaign, ‘Cities of the World,’ aimed at inspiring men to live worldly, new adventures by unlocking the secrets of their cities.

The campaign, which will run up to 15th December this year, inspires men to “open their world” and experience true worldliness and adventure. Tanzanian ‘Men of the World’ will have the opportunity to participate in promotions and social media activations on Facebook.com/Heineken and Twitter @Heineken_TZ.

The activations are designed to encourage exploration of their cities and celebrate memorable experiences with Heineken®, the world’s most international premium beer.

Heineken® has produced a set of specially designed bottles, each with one of six global cities printed on it: New York, Shanghai, Berlin, Amsterdam, London & Rio de Janeiro. The special edition bottles will be available in over 100 countries around the world, including Tanzania.

This is the first time that Heineken® is deploying a set of limited edition bottles across the globe at once, with each of the cities printed on the special edition bottles representing an iconic global destination associated with its worldly culture, unique experiences and vibrant social scene.

The limited edition bottles are produced in the same brewery as the regular bottle, and the beer remains exactly the same.

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