A Tumblr user named Swiked posted the pic of the dress on online on Feb. 25, and wrote "Guys please help me - is this dress white and gold, or blue and black? Me and my friends can't agree…"
Twitter & Facebook exploded with opinions and reactions. Some are saying it's White & Gold, while others insist it's Blue & Black.
A rep for the company that makes the dress, Roman Originals, said the dress is blue and black, but it also comes in pink and black, white and black and red and black. There isn't a white and gold option yet ... but Roman is looking to add it to the line because of all the commotion.
As for business, Roman says sales are up 347%.